In that instance it was used to sound like a vocorder. And there's definitly a place for it in certain styles of music. (One being comedy) I don't understand why some country artists are going for that sound. Unless, of course, they're on the extreme pop side of country. But I've heard some pretty organic productions using it to that point of sounding like a vocorder and it just doesn't fit. It's a taste call and unfortunately only a few of us have it.